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Global Soft Power Summit 2022 by Brand Finance – Event Invitation

Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.

Aleks Vladimirov Researcher Profile

Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding

Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.

Christopher Browning on Humour, Nation Branding and the Politics of Identity

The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.

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