UK
UK: Learn about latest insights, analysis and trends linked to the image, reputation and branding of the UK: its brand positioning, and perceptions of Brand UK internationally.
Rosanna Vitiello on Place Identity, Emotion and the Future of Positioning
Rosanna Vitiello of The Place Bureau on why place identity is a negotiation, how emotional insight reshapes positioning, and what the next generation of place-making must do differently.
Malcolm Allan
Meet Malcolm Allan: place brand pioneer, co-founder of The Place Brand Academy, and advocate of place stewardship in brand governance.
Natasha Grand Norman
Explore Natasha Grand Norman's impact on place branding, regions and identity - as a speaker and through INSTID, the Institute for Identity.
Simon Anholt
Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".
Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding
Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.
London – City Performance, Brand Strength and Reputation
Explore London's performance in international indices and studies measuring livability, city brand strength, economic competitiveness, sustainability and innovation.