Reflections on 2nd International Place Branding Association Conference in Swansea, 2017
Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.
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Wales
Insights and thoughts on Wales nation branding, brand image and national reputation:
Annette Pritchard on Tourism, Media Representations of Places and Destination Branding
Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
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Current State of Place Branding Practice in Europe
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
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Nigel Morgan on Destination Brands, Brexit, Wales and Sporting Events
Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.
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Roger Pride on Nation Brand Strategies and the Destination Branding of Wales
Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
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