Wales | The Place Brand Observer

Reflections on 2nd International Place Branding Association Conference in Swansea, 2017

21 December 201718 April 2018 The Editorial Team Aleks Vladimirov, UK, Wales

Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.

Destination Branding Interviews

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

3 August 201710 May 2020 The Editorial Team destination marketing, place brand researchers, premium access, social media, sustainability, travel and tourism, UK, Wales

Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.

Expert Advice Place Branding

Current State of Place Branding Practice in Europe

19 March 201714 April 2018 The Editorial Team Austria, Barcelona, Catalonia, Denmark, Europe, France, Germany, Netherlands, Poland, Portugal, Scandinavia, Stockholm, UK, Wales

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

Interviews

Nigel Morgan on Destination Brands, Brexit, Wales and Sporting Events

30 June 201610 May 2020 The Editorial Team destination marketing, England, Europe, place brand researchers, premium access, Wales

Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.