Podcast

Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

By Florian Kaefer
1085
Why many place branding projects fail

Sad but true – many place branding strategies don’t make it to the stage of implementation, or fail to meet expectation. But why?

In this shortcast I share insights from the TPBO panel of experts on the main reasons for place branding failure. Those insights were also published – alongside many other discussions and topics – in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – purchase options).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

Florian Kaefer
Florian Kaeferhttps://placebrandobserver.com/florian-kaefer/

Dr. Florian Kaefer is a globally recognized expert in strategic place branding and sustainable development, with over a decade of experience engaging with more than 500 top professionals in these fields. Based in Switzerland, he is the founder and publisher of The Place Brand Observer through his firm, Käfer Place Insights & Publishing, which also publishes Sustainability Leaders United—the leading platform on sustainable tourism excellence.

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