Interview with Charles Landry on City Brands, Creative Cities and the Urban Age

Charles Landry, like Richard Florida, is among the handful of city thinkers whose work has become an indispensable source of inspiration for urban developers, managers and marketers around the world. In this interview, Charles Landry shares his thoughts on the challenges and opportunities of city branding, creative cities, and the Urban Age.

Learn about:

  • The meaning of city branding;
  • Four challenges in managing city reputation;
  • The link between placemaking and place branding;
  • How strategic place branding can support the sustainable development of cities;
  • Three crucial issues to be tackled in the Urban Age;
  • The priorities in urban marketing and city branding in the near future;
  • Charles Landry’s latest book, The Digitized City.
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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!