Earlier this year we had the chance during the ITB Berlin tourism convention to meet Inga Hlin Palsdottir, Director at Promote Iceland. In this interview Inga shares her experiences of promoting Iceland as destination and developing the country’s nation brand positioning. Learn about the benefits of public-private partnerships for place branding and which have been the main challenges in recent years for Iceland on the reputation front.
- What served as inspiration in developing the Iceland campaign;
- Some key challenges of developing Iceland’s current brand positioning;
- How to measure the success/effectiveness of place branding initiatives;
- How to find balance between destination management, marketing and promotion.
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