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Iceland

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.

Iceland Country Performance, Brand Image and Reputation

Iceland country performance, nation brand image and reputation, according to international indices and studies on livability, environmental performance, nation brand value, business attractiveness and more.

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

Reflections on the International Branding Strategy of the Nordic Region

Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.

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