Iceland: country brand insights and thoughts on Iceland’s nation brand, its country branding, reputation and positioning as country-of-origin.
Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Iceland Country Performance, Brand Image and Reputation
Iceland country performance, nation brand image and reputation, according to international indices and studies on livability, environmental performance, nation brand value, business attractiveness and more.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
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