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Iceland

Iceland: country brand insights and thoughts on Iceland’s nation brand, its country branding, reputation and positioning as country-of-origin.

Country Profiles

Iceland – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Iceland's country performance, its sustainability, nation brand strength and reputation, according to leading rankings and indices.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Insights & Advice

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Case Studies

Reflections on the International Branding Strategy of the Nordic Region

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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Interviews

Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

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Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Interviews

Inga Hlín Pálsdóttir on Destination Branding and Iceland

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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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