Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Jeannette Hanna, chief strategist at Trajectory Consulting, on authentic place brands and the link between place branding, placemaking and place management.

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Interview with Natasha Grand, Institute for Identity (INSTID)

In this interview with Natasha Grand of the Institute for Identity (INSTID), we discuss place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world, and which pitfalls in to avoid when working with identity and creating meaning.

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