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region

Region brands and the branding of regions have received increasing attention lately. Learn about latest research insights, thoughts and advice on region branding, regional image and reputation management.

Region Observatory

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Locations

Living and Working in Brabant

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Interviews

Gwen Zuring on Brabant Place Brand Management Strategies

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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Case Studies

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

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Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Case Studies

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Case Studies

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

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Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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