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Learn about place branding practice in Asia

Current State of Place Branding Practice in Asia

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Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Anupam Yog

Anupam Yog on the Branding of Nations and Destinations in Asia

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Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Innovating Talent Attraction book review

Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries...

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Review of 'Innovating Talent Attraction: A Practitioner's Guide for Cities, Regions and Countries', by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.
Brand Africa - Place Branding challenges and opportunities

Current State of Brand Africa: Place Branding Challenges and Opportunities

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Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.
Statia Elliot Interview

Statia Elliot on the Evolution of Destination Marketing and DMOs

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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
World Happiness Report 2017

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.