Gildo Seisdedos, Professor at IE Business School in Madrid, Spain
City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.
Public Diplomacy in Indonesia and Southeast Asia: Trends and Challenges
In this guest post USC Annenberg graduate and junior ministry official Gadis Ranty shares her thoughts on public diplomacy in Indonesia and Southeast Asia - the trends and challenges.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia)...
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Joshua Miller of the U.S. State Department on Research-Driven Diplomacy
Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
Destination Check: Current State of Tourism Sustainability in Cuba
Current state of tourism sustainability in Cuba. Las Terrazas a flagship project for responsible community tourism in Cuba. Sven Waterreus reports.
Reflections on the IPBA Conference, London, December 2016
Felix Lossio, editorial assistant at The Place Brand Observer and doctoral candidate at Newcastle University (UK), sends us this summary of the recent International Place Branding Association conference, which took place in London, UK, early December.