7 Tips on How to Make a Career in Place Branding:...
Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
7 Golden Rules for Marketing Sustainable Destinations
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
Recap City Nation Place Forum 2016 – Insights for Place Brand...
Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
Recap World Travel Market 2016 – Insights for Destination Professionals
The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.
7 Tips on How to Choose a Place Brand Consultant
7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.