How to Navigate the Place Branding Jungle – Advice for Place...
In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
The Value of Fluid and Dense Place Brandscapes
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
James Pamment on Strategic Communication and Public Diplomacy
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.