7 Tips on How to Choose a Place Brand Consultant
7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Country Brands: Nation Branding En Vogue (Again)
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
How to Navigate the Place Branding Jungle – Advice for Place...
In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
The Value of Fluid and Dense Place Brandscapes
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
James Pamment on Strategic Communication and Public Diplomacy
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.