Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Place Brand Practitioner Survey 2016
Survey: It is time to take a look at what leading place brand developers, managers and marketers think about the usefulness and relevance of academic research linked to place branding.
Four Suggestions for the Future of Place Branding Research
Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
Placemaking Week 2016: Could Place Branding Make Cities Happy?
Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.