Event Highlights: London Nation Brands Forum 2016 by Brand Finance
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
Conrad Bird on the GREAT Britain Country Branding Campaign
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Tourism Brands and Destination Marketing Campaigns in Asia
India nation brand expert Aparna Sharma discusses tourism campaigns in Asia, the need for nations to remain competitive in a saturated market and the importance to communicate their place authentically.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Place Brand Practitioner Survey 2016
Survey: It is time to take a look at what leading place brand developers, managers and marketers think about the usefulness and relevance of academic research linked to place branding.