Why Place Branding Is (Still) Not About Logos and Slogans
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Bill Baker on Destination Branding for Small Cities
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
More Money – And Other Findings From Latest Place Branding Survey
Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).
5-Step Approach to Place Branding: Guide for Place Developers and Brand...
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.