Why Economic Development Profession Needs to Reinvent Its Role to Stay...
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Ed Burghard on Brand USA and Strengthening Brand America
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.
Why and How to Measure Place Brand Equity
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Rethinking Place Branding: Brand Development for Cities and Regions
Book review: Rethinking Place Branding: Brand Development for Cities and Regions by Mihalis Kavaratzis, Gregory Ashworth, Gary Warnaby (Springer 2015).
Mihalis Kavaratzis on How to Succeed in Place Marketing
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Place Branding Country Profile Switzerland – Renaud Vuignier
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.