Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
More Money – And Other Findings From Latest Place Branding Survey
Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).
5-Step Approach to Place Branding: Guide for Place Developers and Brand...
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
5 Place Branding Principles for Successful Brand Development and Management
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.