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2025 place branding trends and priorities

The Key Trends Shaping Place Branding in 2025 – What Experts...

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Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Two decades of place branding public diplomacy research journal

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

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Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Lausanne in rankings on economic strength, attractiveness for talent, fdi, visitors, city brand, reputation

Lausanne – City Performance, Brand Strength and Reputation

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How Lausanne performs in rankings of economic competitiveness, city brand strength and reputation, livability and urban sustainability.
Rankings snapshot on Hungary reputation and performance - economic development, talent attraction, soft power

Hungary – Country Performance, Brand Strength and Reputation

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Explore our summaries of rankings about Hungary: its economic performance, country brand strength, soft power and reputation among investors, talent, visitors.
The Power of Place Silver Lining Strategy

The Power of Place: Lessons from the Sapphire Coast and Beyond

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Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Samantha Crawford Brand Scotland interview

Samantha Crawford on Brand Scotland, the Power of Storytelling, and National...

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Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.