What Is Place Brand Management? Place Brand Leaders Podcast Episode Four
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as...
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Good Country Index 2020: Simon Anholt Shares Key Insights
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
Which Are the Strongest and Most Valuable Nation Brands in 2020?...
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area...
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors...
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.