What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and...
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
How to Use Soft Power and Hard Power in Country Reputation...
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Daniel Valverde on Costa Rica’s Country Branding Strategy
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
What Is the Biggest Place Branding Mistake You Have Ever Made?
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Climate Emergency: What Place Branders Can Do Right Now
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.