Stella Kladou on How Culture Impacts City Branding
Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
Place Branding Around the World: Lessons from City Nation Place Events...
Clare Dewhirst, founder and organizer of the popular City Nation Place events and networking opportunities for place branders, in this guest post shares a few key insights and lessons from recent forums in the UK, California and Costa Rica.
David Ferreira on How Mississauga in Canada Approaches City Branding
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Guido van Garderen on the Grand Challenges of Branding and the...
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Mikael Andéhn on the Meaning of Place, Capitalism and the Potential...
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.