Xavier Theret on Territorial Marketing and How Nantes Has Become Known...
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
My Short Introduction to Country Branding: In The Place Economy Book...
Branding with borders - a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
Begüm Tatari on the Brand Positioning and Marketing Strategy of the...
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Talent Attraction: How the International Citizen Hub Lund Helps to Attract...
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which challenges they face, and how they overcome those.
Sean Randolph on Economic Development Challenges and Successes of the Silicon...
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.