How Do Emotions Influence Place Branding Success?

Emotions play a key role in place branding and marketing, judging by the many answers on the topic provided by our virtual expert panel. Emotions are what connects communities with their place brand, and often are the decisive factor for decisions where to live, visit or invest.

Here's how our panelists describe the role and importance of emotions in place branding (in alphabetical order).

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The Editorial Team

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