Podcast

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11

By Florian Kaefer
1266
How to measure place branding impact

How to measure the success of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021 – order here).

With thanks to all panel members who participated and shared their thoughts on this crucial question!

More podcast episodes HERE

Did you like this shortcast? Want to share your thoughts? Leave a comment or get in touch!

 

Florian Kaefer
Florian Kaeferhttps://placebrandobserver.com/florian-kaefer/

Dr. Florian Kaefer is a globally recognized expert in strategic place branding and sustainable development, with over a decade of experience engaging with more than 500 top professionals in these fields. Based in Switzerland, he is the founder and publisher of The Place Brand Observer through his firm, Käfer Place Insights & Publishing, which also publishes Sustainability Leaders United—the leading platform on sustainable tourism excellence.

Book Florian as a speaker for your event.

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