Place Brand Podcasts

Place branding isn’t just about strategies and devising innovative communications campaigns. It is first and foremost about stories: stories of communities – their hardships and successes – and of individuals who are leading, helping, disrupting, mending.

The following podcasts are about such stories: a collection curated by The Place Brand Observer for place makers, managers, marketers and developers.


If you know of a good podcast or would like yours to be featured, please email Florian.


AdaptInc podcast by Aleks VladimirovAdapt Inc. Places Podcast

By Aleks Vladimirov, UK

The adapt inc. places podcast is a series of conversations with leading place branding thinkers hosted by Aleks Vladimirov, supported by The Place Brand Observer.

Latest episodes:

Conceptual clarity: differences between place promotion, marketing and branding – with Martin Boisen

How to communicate clearly in times of crisis – with Gunter Soydanbay


Reimagining the Soul of DC city podcastIkonicast

By Trajectory, Canada

From the frontlines of brand building for organizations and places… interviews with today’s most original thinkers and champions of change. Host: Jeannette Hanna.

Latest episodes:

Reimagining DC: Soul of the City – with Rich Bradley and Monica Ray


Eyes on the Street

By CivicBrand, US

Eyes On The Street – conversations on community branding, public engagement, destination marketing and all things that shape the places we visit and call home.

Latest episodes:

Embracing Contrast – with Santa Fe mayor, Alan Webber

Revitalization without Gentrification – with Derek Avery


Places Attract Talent: Why?

By International Community Platform, Netherlands

In the first episode, Morten King-Grubert, Director of Talent Attraction & Business Development at Future Place Leadership, discusses the importance of talent retention and what makes a place attractive to international talent.

Morten offers insight on talent attraction in the wake of COVID-19 and the importance of a strong workforce to reignite the economy.