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  • Rafael Enzler on Placemaking in Switzerland
  • How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
  • Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
  • Auckland: A City Branding Success Story from Aotearoa New Zealand
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smart cities

Interviews 

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

30 March 2021 The Editorial Team city brand professionals, city marketing, Europe, smart cities, Switzerland

Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.

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Research Insights 

Smart Cities and City Branding: How ICT Impacts Urban Development and Representation

18 October 201825 October 2018 The Editorial Team City Branding, Place Branding Journal, placemaking, premium access, smart cities, urban development

Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.

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Smart cities and place branding
Expert Advice 

Smart Cities and Place Branding: Which are the Opportunities and Challenges?

29 August 20184 December 2019 The Editorial Team panel, premium access, smart cities

Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.

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David Adam interview
Interviews 

David Adam on City Branding, Urban Management and Better Cities

25 February 201610 May 2020 The Editorial Team City Branding, city marketing, London, megacities, place brand consultants, premium access, smart cities, UK

David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.

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Frank Cutitta, Smart & Resilient Cities editor
Interviews 

Frank Cutitta on City Branding and How to Build Smart and Resilient Cities

15 October 201510 May 2020 The Editorial Team city, city brand, city brand professionals, City Branding, premium access, smart cities

Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.

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Place Brand Leaders Podcast

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Just published

  • Rafael Enzler on Placemaking in Switzerland
  • How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
  • Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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