Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Public-Private Spaces: How Cafés Could Inspire Place Branding
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
The Value of Fluid and Dense Place Brandscapes
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Placemaking Week 2016: Could Place Branding Make Cities Happy?
Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.
Graffiti, Place Brand Authenticity and Creative Placemaking
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
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