authentic brands

Authentic brands: Learn about latest research insights and thoughts on authentic brands and the role of authenticity in the place branding process.

Brand Legitimacy: Definition, Concept, Theory

TPBO -
Review of academic literature on brand legitimacy and the role of business and government leadership/actions for the perceived legitimacy of place brands.

Brand Integrity, Credibility and Authenticity: Definition, Concepts, Theory

TPBO -
Review and summary of academic literature on place brand integrity, credibility and brand authenticity.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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