Berlin in Germany has made itself a name as ‘poor but sexy’. Learn about latest insights and thoughts on Berlin, its city branding, brand image and reputation.
Christof Biggeleben about City Branding, History and Berlin
Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
Ares Kalandides, Institute of Place Management
INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.
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