corona pandemic
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
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Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Climate Emergency: What Place Branders Can Do Right Now
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How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Climate Emergency: Why Place Branding Must Respond (And How It Can)
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Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
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New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.