Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Rob Catterson on How Scotland is Attracting Global Investment
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride
Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.
Pumela Salela: Changing Brand Africa
Pumela Salela is on a mission to brand Africa one country at a time. Discover her inspiring journey and connect with her as a speaker and advisor.
Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision
Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.
Sithembile Ntombela: Leading Brand South Africa
Get to know Sithembile Ntombela of Brand South Africa: her work, achievements, passion and specialties as a speaker and facilitator.
Adriana Acosta: Costa Rica Country Brand Lead
Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.