- Introducing: World's Best in Place Branding -
Country Brand Professionals
Explore our interviews with country brand professionals, offering insights from leading experts in country branding and nation branding. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of country and nation branding.
Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
TPBO -
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies
TPBO -
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
TPBO -
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
TPBO -
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
TPBO -
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
TPBO -
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
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