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country brand professionals
Our interviews with country brand professionals provide unique insights into the thinking and experience of leading country branding and nation branding experts around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands
TPBO -
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
Isabella Falco on the Success Strategy Behind Brand Peru Country Branding
TPBO -
Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
TPBO -
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies
TPBO -
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
TPBO -
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
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