country brand professionals
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.