country brand professionals
Our interviews with country brand professionals provide unique insights into the thinking and experience of leading country branding and nation branding experts around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Ronald Theodore on Destination Grenada and Investment Attraction Strategies
Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Benjamín Liberoff on How Uruguay is Evolving as a Tourist Destination
Benjamín Liberoff, Uruguay's Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
Myriam Gómez of Marca Chile on Country Branding Strategies
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Larissa Perdomo on Brand Uruguay and Country Branding
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.