Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
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Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
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Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Buck Song Koh on Nation Branding and Brand Singapore
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In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.
Conrad Bird on the GREAT Britain Country Branding Campaign
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Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
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Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.