- Introducing: World's Best in Place Branding -
Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Brazil, Olympics, Media Representation: Wild Like the Jungle?
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Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
India: From Nation Branding to State Branding and Competitive Federalism
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India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Marcus Osborne on Country Brands and Nation Branding in Asia
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Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Country Brands in Latin America – Trends, Challenges, Opportunities
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Country branding expert Gustavo Koniszczer of FutureBrand consultancy reflects on country brands in Latin America - trends, changes, challenges.
Gustavo Koniszczer on Country Branding in Latin America
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Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
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