image management

Image management and reputation strategies for place brand managers and those in charge of city brands, destination marketing, country branding and public diplomacy. Latest insights, reflections, expert advice.

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Top or Flop? Good and Bad Place Brand Rankings

TPBO -
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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