image management | The Place Brand Observer

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, place brand perception, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

Expert Advice Place Branding

Which Are the Main Challenges Threatening Place Branding Success?

5 December 201716 January 2020 The Editorial Team brand management, image management, panel, premium access

Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.

Expert Advice Place Branding

How to Maintain the Successful Brand of a City, Region or Country?

30 November 20174 December 2019 The Editorial Team brand management, image management, panel, strategy

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

Destination Branding Place Brand Image Regional Branding

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

28 November 20171 February 2018 The Editorial Team destination marketing, England, image management, region, Shalini Bisani, travel and tourism, UK

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.

Place Brand Image

10 Reputation Management Trends Place Branding Pros Need to Know

27 May 201514 September 2016 The Editorial Team image management, reputation

10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.