Image management and reputation strategies for place brand managers and those in charge of city brands, destination marketing, country branding and public diplomacy. Latest insights, reflections, expert advice.
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
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Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
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10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.
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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
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