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image management

Image management and reputation strategies for place brand managers and those in charge of city brands, destination marketing, country branding and public diplomacy. Latest insights, reflections, expert advice.

How to overcome place image challenges, perception gaps
Expert Advice How-To Guides 

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, Place Brand Image, place brand perception, Place Branding, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

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4 challenges threatening place branding success
Expert Advice 

Which Are the Main Challenges Threatening Place Branding Success?

5 December 201716 January 2020 The Editorial Team brand management, image management, panel, Place Branding, premium access

Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.

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How maintain place brand: keys to success
Expert Advice 

How to Maintain the Successful Brand of a City, Region or Country?

30 November 20174 December 2019 The Editorial Team brand management, image management, panel, Place Branding, strategy

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

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Why Northamptonshire county needs a destination brand strategy

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

28 November 20171 February 2018 The Editorial Team Destination Branding, destination marketing, England, image management, Place Brand Image, region, Regional Branding, Shalini Bisani, travel and tourism, UK

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.

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Reputation 2020 Report - 10 Reputation Management Trends

10 Reputation Management Trends Place Branding Pros Need to Know

27 May 201514 September 2016 The Editorial Team image management, Place Brand Image, reputation

10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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