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image management

Image management and reputation strategies for place brand managers and those in charge of city brands, destination marketing, country branding and public diplomacy. Latest insights, reflections, expert advice.

Expert Advice

Bridging Perception Gaps: How to Overcome Place Image Challenges

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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Expert Advice

Which Are the Main Challenges Threatening Place Branding Success?

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Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
Expert Advice

How to Maintain the Successful Brand of a City, Region or Country?

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How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
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Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

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Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
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10 Reputation Management Trends Place Branding Pros Need to Know

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10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.
Uncategorized

Ethics And Why We Need To Rebrand Branding

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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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