image management
Image management and reputation strategies for place brand managers and those in charge of city brands, destination marketing, country branding and public diplomacy. Latest insights, reflections, expert advice.
Bridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Which Are the Main Challenges Threatening Place Branding Success?
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
How to Maintain the Successful Brand of a City, Region or Country?
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
10 Reputation Management Trends Place Branding Pros Need to Know
10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.
Ethics And Why We Need To Rebrand Branding
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.