image management – The Place Brand Observer

4 Key Challenges Threatening Place Branding Success: Pitfalls Place Brand Management Teams Should Avoid

5 December 201727 January 2019 The Editorial Team brand management, image management, panel

Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.

Expert Advice Place Branding

How to Maintain a City, Region or Country Brand: 5 Keys to Successful Place Brand Management

30 November 201727 January 2019 The Editorial Team brand management, image management, panel, strategy

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

Destination Branding Place Brand Image Regional Branding

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

28 November 20171 February 2018 The Editorial Team destination marketing, England, image management, region, Shalini Bisani, travel and tourism, UK

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.

Place Brand Image

10 Reputation Management Trends Place Branding Pros Need to Know

27 May 201514 September 2016 The Editorial Team image management, reputation

10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.

Place Brand Image

Ethics And Why We Need To Rebrand Branding

22 August 201419 April 2018 The Editorial Team brand, branding, image management, marketing, rebranding

Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.