India

India: Latest insights, analysis and trends linked to the image, reputation and branding of India: its nation brand positioning, country-of-origin strength and perceptions of Brand India internationally.

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Thoughts on Country Brand India – National Image and Reputation

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Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.
Interviews

Aparna Sharma on Nation Branding in India

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Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
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