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Investment Attraction
How to attract investment to your city, region or country? Next to talent attraction, investment attraction is one of the “hottest” topics which place branding and -marketing teams deal with. Here our latest investment attraction nsights and examples of fdi strategies.
Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
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Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.
Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies
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Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
India: From Nation Branding to State Branding and Competitive Federalism
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India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
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