Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Place Branding in 2024: Expert Insights on Trends and Priorities

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Place branding trends 2024 according to expert panel: geopolitical shifts, sustainability, tech integration, community focus, overtourism management, diversity.
Insights & Advice

How to Align Place Branding with Sustainable Development Goals

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Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.
Insights & Advice

How to Navigate Ethical Pitfalls in Place Branding

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Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.
Insights & Advice

Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Insights & Advice

Shopping Centers: Opportunity for Community Development?

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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Insights & Advice

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

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Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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