Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Insights & Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Insights & Advice

Destination Branding: Does It Benefit Destination Management?

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Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Insights & Advice

Destination Identity: How to Accommodate Different Views

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How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Insights & Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Insights & Advice

Creative Financing for Place Branding Programs: Examples

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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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