Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Can Destination Branding Influence Sustainable Travel Behavior?

Editorial Team -
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Insights & Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

Editorial Team -
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Insights & Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

Editorial Team -
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Insights & Advice

Destination Branding: Does It Benefit Destination Management?

Editorial Team -
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Insights & Advice

Destination Identity: How to Accommodate Different Views

Editorial Team -
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Insights & Advice

How Economic Development Programs Can Change Perceptions of Places

Editorial Team -
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
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