Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Creative Financing for Place Branding Programs: Examples

Editorial Team -
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Insights & Advice

How Gastronomy Impacts Place Branding

Editorial Team -
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Insights & Advice

How Sustainability Impacts Place Branding – And Vice Versa

Editorial Team -
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Insights & Advice

How Media Portrayal of Places Influences Branding Strategy

Editorial Team -
How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.
Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

Editorial Team -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Insights & Advice

How to Measure Success of Talent Attraction Initiatives

Editorial Team -
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
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