Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Brian Richards on Place Branding Success Strategies and New Zealand
Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
Thorsten Kausch on Hamburg, MICE and the Future of City Marketing
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.