Place Brand Consultants

Thorsten Kausch on Hamburg, MICE and the Future of City Marketing

Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.

Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia

Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.

Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends

Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.

Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies

Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.

Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands

Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.

Greg Clark on City Branding and Urban Development

Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.

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