Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Anupam Yog on the Branding of Nations and Destinations in Asia
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Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
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Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
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Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Natasha Grand on Creating Place Identity
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Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Petra Trimborn on Destination Branding and Sustainability in Germany
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Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Andrew Hoyne on Placemaking and Branding Trends in Australia
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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.