Place Branding
Corona Pandemic: What it Means for Place Branding Community
Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here's what the TPBO community thinks.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Why Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.