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Place Branding

Robert Govers: Place Branding Scholar, Advisor, Speaker

TPBO -
Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Expert Advice

Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Conferences

Insights and Highlights from City Nation Place Global 2023

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Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.
Research Insights

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

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Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Case Studies

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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