Place Branding
How to Maintain the Successful Brand of a City, Region or Country?
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Reflections on City Nation Place Global Forum 2017 in London, UK
Place branding researcher Maja Jović shares her impressions from the City Nation Place Global Forum, which took place in London, UK, 9 November 2017.
How Incredible India and the Reputation of London Led Me to PhD in Place Branding
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
Overtourism: How Does it Affect Destination Reputation and Competitiveness?
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Eduardo Oliveira on Place Branding and Strategic Spatial Planning
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Reflections on 4th Institute of Place Management Conference in Manchester, UK
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.