Place Branding

Research Updates

The Evolution of Destination Branding: Implications for Tourism Managers

TPBO -
Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
Observations

Current State of Place Branding Practice in Asia

TPBO -
Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Observations

Current State of Brand Africa: Place Branding Challenges and Opportunities

TPBO -
Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.
Insights & Advice

Current State of Place Branding Practice in Europe

TPBO -
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Observations

Current State of Place Branding Practice in Latin America

TPBO -
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Research Updates

5 Place Branding Topics for Researchers to Explore in 2017

Florian Kaefer -
You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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