Place Branding

Public-Private Spaces: How Cafés Could Inspire Place Branding

Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.

7 Tips on How to Choose a Place Brand Consultant

7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.

How to Navigate the Place Branding Jungle – Advice for Place Leaders

In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.

The Value of Fluid and Dense Place Brandscapes

How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.

Four Suggestions for the Future of Place Branding Research

Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.

Latest: