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Place Marketing

Measuring Place Branding Success: Challenges

Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...

Place Branding Accountability: Why and How to Measure Success

Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.

Evviva Brands

Evviva Brands is a full-service brand marketing agency. Services include brand research, strategy, positioning and expression. Find out more in this company profile.

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.

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