Poland
Insights and thoughts on the nation branding, country image and national reputation of Poland:
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
TPBO -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders
TPBO -
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
TPBO -
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
Current State of Place Branding Practice in Europe
TPBO -
Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Magdalena Florek on City Branding and Destination Marketing
TPBO -
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.