reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Lina Maria Echeverri on Country Branding in Latin America
Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.
10 Reputation Management Trends Place Branding Pros Need to Know
10 reputation management trends place branding and marketing professionals need to know. Key insights from 2015 report by the Reputation Institute.
City Reputation Ranking 2014: Insights and Interpretations
Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Japan, Switzerland and Germany Lead Country Brand Index 2014
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Place Image and Reputation: Definition, Concepts, Theory
Summary of academic literature on the perceptions of places, factors influencing place image and reputation, and the six dimensions of national reputation. Get to know the key scholars and their publications.