soft power
Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!
Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
How to Use Soft Power and Hard Power in Country Reputation Building
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
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Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.